Millie Bobby Brown launches fashion line at Walmart
Millie Bobby Brown launched Mills by Millie Bobby Brown, a new fashion line for teens and young women created for Walmart in collaboration with Delta Galil USA, a leading global manufacturer and owner of fashion companies including Splendid, 7 For All Mankind, P.J. Salvage, and more.
Fashion that feels attainable and inclusive
As founder and creative guide, Millie draws on her own experience to bring fashion that feels exciting, attainable, and inclusive. At its heart, Mills is a love letter to her younger self.
“Mills is all about embracing those earlier moments of fashion exploration. I want everyone to feel comfortable and free to find what style makes them feel like the best version of themselves,” said Millie Bobby Brown, founder of Mills by Millie Bobby Brown. “This collection is made for the fashion curious girl to play in, experiment with, and make their own with a fun selection of colorways, graphics and special details. It was very important to me for this brand to be accessible to millions through our collaboration with Walmart!”
Feel-good fits
The collection brings a fresh point of view to everyday dressing with flirty cuts and playful, cheeky details. Delicate and feminine touches like floral appliqués, embroidery, and lace finishes run throughout the line. Thoughtful designs such as built-in shorts and bras offer ease and comfort. Feel-good fits are made to move with you day or night, with cozy PJs for hangouts with friends and soft intimates to mix, match, and make your own.
The debut collection features items across ready-to-wear, sleep, and intimates, all designed to feel playful and modern. The assortment includes dresses, skirts, tops, denim, sleepwear, bralettes, briefs, and matching intimates sets.