Miniso and Jennie „Ruby“ PopUp in Shanghai
Miniso has launched a new Jennie Ruby collection pop-up in Shanghai in collaboration with Jennie from BLACKPINK.
Wide range of exclusive merchandise
The pop-up promotes Jennie’s Ruby era and features a wide range of exclusive merchandise inspired by her personal style and creative direction. Designed to immerse fans in the concept, the space combines retail with an experiential environment that reflects the aesthetic of the collection.
The launch attracted strong fan interest, highlighting Jennie’s global influence and Miniso’s strategy of partnering with major pop culture figures to create buzz and drive engagement.
Demonstrating how retail brands are using limited-time pop-ups
Overall, the collaboration demonstrates how retail brands are using limited-time pop-ups and celebrity partnerships to deliver immersive, fan-focused experiences and expand their appeal.
The Miniso and “Jennie Ruby” themed stores opened in Beijing and Guangzhou on March 21. The activations run through April 21.