MINISO launches global LISA Pop Up Tour starting in Bangkok
MINISO has launched its first LISA x MINISO Global Pop‑Up Tour, beginning in Thailand on September 1. The tour features a new collection of more than 70 products inspired by LISA’s signature aesthetic, including bags, apparel, blind boxes, and lifestyle accessories. The collection also includes the YOYO x LISA Collection Vinyl-Plush Surprise Box series, featuring MINISO’s own artist IP, YOYO. Regional exclusive products and limited edition releases will also be available.
Running until the 24th of September
The tour opened with an official LISA x MINISO pop up store at ICONSIAM in Bangkok, running from September 1 to September 24. The launch featured visual takeovers across more than 250 screens throughout the mall, as well as four multi‑story banners in the central atrium, attracting fans who came together to celebrate the collaboration.
The tour stops
Following Thailand, the tour will continue in Japan from September 11 to October 5 at Omotesando Hills in Tokyo, supported by a citywide campaign across key fashion and commercial districts. In China, the tour began on September 12 with pop up experiences in Beijing, Shanghai and Shenzhen, as well as the launch of the collaboration at selected MINISO SPACE stores. The tour will then travel to Jakarta from October 21 to November 1, before arriving in the United States in November, with locations including Fashion Show Las Vegas, Irvine Spectrum Center, and The Shops at Santa Anita in Los Angeles. The collaboration will also expand to Mexico.
Developing into a global IP operation
According to MINISO, the global pop up tour reflects the company’s development from an IP licensing partner into a global IP operation platform. By combining exclusive merchandise, immersive experiences, and localized fan engagement, MINISO aims to create a consistent yet locally relevant experience across different markets. The company says it will continue to work with globally recognized IPs to develop products, experiences, and cross‑market activations.
Source: https://www.brandinginasia.com/miniso-launches-global-lisa-pop-up-tour-starting-in-bangkok/