MINISO takes home two accolades at Retail Asia Awards 2025

MINISO was honored as “Brand Store of the Year – China” and “Toys & Games Retailer of the Year – China” at the Retail Asia Awards 2025. The world’s first MINISO LAND in Shanghai was recognized for its innovative, immersive retail concept and strong focus on global IPs. The flagship store on Nanjing Road features over 70 IP collections across three floors and achieved over RMB 12 million in sales in its first month. MINISO is setting trends in blind boxes and experiential retail, highlighting the importance of IP-driven assortments for international success.

Source: Retail Asia – MINISO takes home two accolades at Retail Asia Awards 2025