Miraculous appoints WildBrain CPLG to lead Licensing efforts outside the Americas
Miraculous Corp announced the appointment of leading licensing agency, WildBrain CPLG, as its licensing partner in most regions outside of the Americas. The new representation significantly expands Miraculous Corp’s successful six-year relationship with WildBrain CPLG across Germany, Switzerland, and Austria (GSA).
Long-term brand development
The multi-year partnership, which commenced October 1, 2025, marks a significant step in Miraculous Corp’s global expansion strategy as it celebrates the franchise’s milestone 10th anniversary in 2025. WildBrain CPLG will lead licensing efforts in multiple key markets across EMEA and Asia-Pacific, focusing on long-term brand development in key consumer products categories. Broadcast partner TF1 will continue as the agent for France, maintaining local expertise and continuity for the brand.
Accelerating the international expansion
“Miraculous is more than a global hit—it’s a cultural movement that has ignited the imagination of millions of fans worldwide,” said Roz Nowicki, Global Head of Consumer Products, Miraculous Corp. “As we continue to accelerate our international expansion, it makes sense to consolidate our efforts. WildBrain CPLG have been an outstanding partner for six years across Germany, Switzerland and Austria, and they bring the strategic vision and operational excellence essential to grow the Miraculous franchise into new markets and categories with a strong emphasis on product innovation. They are the ideal collaborator to help us take this next bold step on our mission to inspire future heroes to change the world.”
Wide range of consumer products
WildBrain CPLG will oversee licensing for Miraculous Corp across a wide range of consumer product categories, including apparel and accessories, consumer electronics, homeware and domestics, food and beverage, footwear, health and beauty, novelty and gift items, paper products, promotions, school and art supplies, pet products, and sporting goods. In addition, WildBrain CPLG will handle local language publishing and toys and games.