Miraculous Corp expands WildBrain partnership
Miraculous Corp has expanded its partnership with WildBrain CPLG, appointing the licensing agency to lead the development of location-based entertainment (LBE) opportunities for the Miraculous franchise outside of China.
New experiences and attractions
Under the expanded agreement, WildBrain CPLG will work to identify and secure new experiences and attractions based on the Miraculous brand, including live events, immersive experiences, themed attractions and other location-based entertainment formats. The initiative is intended to further extend the franchise’s global presence and create additional touchpoints for fans.
Building on the existing relationship
The expanded remit builds on the existing relationship between the two companies, with WildBrain CPLG already managing licensing and merchandising activities for Miraculous across multiple international markets. The new mandate reflects growing demand for experiential entertainment tied to established consumer brands and entertainment properties.
Continued international growth
Miraculous Corp said the partnership will support the continued international growth of the Miraculous franchise by expanding fan engagement beyond traditional content and consumer products. WildBrain CPLG will leverage its expertise in brand licensing and location-based entertainment to help develop new experiences in key markets worldwide.
The agreement excludes China, where separate arrangements for location-based entertainment activities remain in place.