Molang and The Smiley Company partner for collaboration

Millimages and The Smiley Company (TSC) announce their first joint collaboration. As part of an initiative set to launch in 2027, Molang and Smileys will be brought together across various product categories. The collaboration includes a range of products, including apparel, accessories, gift items, and more. The launch coincides with Smileys' 30th anniversary and leverages the global reach and cultural visibility of both brands.

Strong online presence

As part of the collaboration, Millimages is also producing exclusive digital content for the product launch. With more than 10 million followers across various digital platforms and high engagement rates on TikTok, Instagram, YouTube, and Giphy, Molang has built a strong online presence. This existing fan base will be a key part of the launch strategy.

Source: https://toybook.com/molang-the-smiley-company-collaborate/