MoMA Design and Nike design store pairs

Nike continues to expand its long-standing collaboration with the MoMA Design Store, announcing a series of limited-edition product releases beginning with the MoMA Nike Everyday Sock. 

Connection between movement and design

Each co-branded release emphasizes the connection between movement and design, reminding us that inspiration is often found in everyday objects.

Nike has long collaborated with the MoMA Design Store and the Museum of Modern Art's curatorial program. In 2017, three examples of the original design of the 1980 Nike Air Force 1 sneakers were featured in the MoMA exhibition Items: Is Fashion Modern? The exhibition featured 111 garments and accessories that have made a strong impact on the world of 20th and 21st century fashion. The following year, the MoMA Design Store launched the OFF-WHITE™ by Virgil Abloh x Nike Air Force 1, accompanied by a co-branded Nike Elite basketball sock with MoMA.

Shared values

The next phase of this relationship reflects the shared values of Nike and MoMA Design Store. Nike co-founder Bill Bowerman held the view that “if you have a body, you are an athlete” - a notion that has guided Nike's design strategy from the beginning and continues to guide the development of high-performance products from the broadest possible perspective.

Relationship between fashion and function 

Studying and understanding the relationships between fashion and function, materials and technology, and aesthetics and culture have become an integral part of the DNA of the MoMA Design Store, which is committed to bringing good design into people's lives by selecting objects that meet carefully considered design criteria - all approved by the museum's curators.

MoMA Nike Everyday Sock 

The first in the series, the MoMA Nike Everyday Sock features a swoosh and MoMA branding on the calf, while the toe features a unique “Just Do It” stitching. The shock-absorbing sole and moisture-wicking upper ensure that athletes' feet stay dry on and off the pitch.

The MoMA Nike Everyday Sock is available exclusively in the United States at the MoMA Design Store, where all purchases support the museum's education programs. Additional limited edition and co-branded Nike MoMA products will be announced at a later date.

Source: about.nike.com/en/newsroom/releases/nike-and-moma-design-store