Moments in Essen - BRANDmate combines brand power with discovery

On 25 and 26 June, BRANDmate will be turning the Grand Hall of the Zollverein Coal Mine in Essen into a hotspot for licensing professionals, brand builders and creative minds from a broad range of business sectors. Also present will be big names, exciting new exhibitors and a highly varied concept for the event, focusing on discussion, expertise and discovery. One highlight of the two-day BRANDmate programme is Retail Day, which takes place on the Thursday in collaboration with global industry association Licensing International Germany.

Big names provide impetus

Warner Bros. Discovery is one of the prominent participants at the event – and is planning a very special display right at the entrance to BRANDmate. The plan is still top secret but one thing is clear: it will be a real eyecatcher. RTL Consumer Products is similarly promising major staged events: visitors can expect not only a reality TV lounge co-designed by El Cartel Media and a taco food truck from Chefkoch, but also a life-size unicorn from the ‘Unicorn Academy’ and an exclusive photo-opportunity with Gala and Brigitte. With further big industry players including Hasbro Deutschland, Mattel, Paramount, The Pokémon Company, The Smiley Company, Seven.One AdFactory, Studio 100, Story House Egmont, Universal, Wildbrain CPLG, WDR mediagroup and ZDF Studios, BRANDmate will be defined again this year by brand power and a multitude of ideas.

Newcomers with a profile

In addition, the event will be enriched by the presence of some highly regarded newcomers. BLINDmate’ sessions will once more bring exciting personalities from the sector together. BRANDmate MD Christian Ulrich comments: “Our event offers the perfect framework for creative discussions and surprising collaborations. Where a real product or project arises out of an idea, we already look forward to the arrival of a new BRANDbaby.”

Speakers’ Stage focuses on retail

The two-day BRANDmate programme also promises strategic vision, with clear topics, exciting stimuli and practical insights from licensing, brand management, media, retail and culture.

To ensure plenty of space for discussions alongside the dissemination of expertise, BRANDmate offers inspiring lounges and networking areas – ideal spaces for spontaneous conversations, new contacts and creative ideas. 

Further information is available on the website www.brandmate.events.

Source: www.spielwarenmesse-eg.de