Monster High and Off-White enter into cooperation

Mattel and Off-White today announced an unprecedented partnership. The unique capsule collection features four Monster High dolls in Off-White runway ensembles. In this legendary collaboration, Off-White, which fearlessly breaks fashion norms, meets the Monster High brand, which celebrates individuality and the acceptance of differences. Together, the brands challenge standards and foster a spirit of nonconformity that invites customers* to boldly express themselves and embrace their unique identities.

Creativity and limitless possibilities

"The genesis of this collaboration was a meeting in late 2020 where the fusion of Virgil Abloh's creative vision and Monster High's distinctive character sparked a groundbreaking partnership," said Kim Culmone, Senior Vice President and Head of Doll Design at Mattel. "The Off-White c/o Monster High collaboration represents the pursuit of creativity, non-conformity and the limitless possibilities that arise when fashion, art and toy culture come together.“

About Off-White c/o Virgil Abloh

Founded in 2013, the Off-White brand defines the gray area between black and white as color. Seasonal menswear and womenswear collections, objects, furniture and publications are developed under the brand name to express a current cultural vision. The collections are embedded in a recurring backstory, with a focus on creating garments that have an identity through design. 

Source: www.news.mattel.de