Moose Toys appoints Robbie Prinzo as SVP of Consumer Products
Moose Toys has appointed consumer products and licensing veteran Robbie Prinzo as senior vice president of consumer products. In the newly established role, Prinzo will lead the company’s new consumer products division, bringing all globally out-licensed consumer products together under one dedicated team.
Prinzo will be based at Moose Toys’ U.S. operation in El Segundo, California, and will report to Joe Lawandus, chief brand officer.
“Establishing a dedicated consumer products division is an important next step as we continue to build Moose into a global brand powerhouse and find new ways for consumers to engage with our brands,” said Lawandus. He highlighted Prinzo’s extensive consumer products experience, industry relationships and track record in building global licensing programmes, adding that the appointment creates opportunities to expand Moose brands into new categories.
Prinzo said he was looking forward to building on Moose’s portfolio and extending its brands into new categories, products and experiences to give fans more ways to engage with the properties they enjoy.
Extensive licensing experience
Prinzo brings more than 20 years of experience in consumer products, licensing and brand building. Most recently, he served as head of global licensing at Cloudco Entertainment, where he led merchandise, location-based entertainment and promotions, overseeing more than $750 million in global retail sales. He also developed licensing and merchandising strategies for brands including Care Bears, supporting international expansion across more than 20 territories.
Previously, Prinzo held senior licensing roles at Hasbro and Nickelodeon Consumer Products. The new consumer products division will operate alongside Moose Toys’ inbound licensing team, which will continue under the leadership of Hollie Holmes, who also reports to Lawandus.