MrBeast experience comes to Lowe's
Lowe’s is expanding its partnership with YouTube creator MrBeast by launching a new series of Kids Club workshops and exclusive buildable toy kits designed to encourage hands-on creativity and family engagement during the summer.
Workshops inspired by the MrBeast universe
Beginning May 30, families visiting Lowe’s stores across the U.S. will be able to participate in workshops inspired by the MrBeast universe and the MrBeast Lab Swarms collectible toy line. The program includes monthly DIY activities where children can build themed projects such as the Swarm Launcher, Swarm Spinner and Swarm Jet. Participants will also receive exclusive MrBeast-themed badges and digital rewards through the Lowe’s app.
The workshops are part of Lowe’s broader effort to create more screen-free experiences for families and strengthen engagement with younger audiences. According to the company, the initiative is designed to combine entertainment and creativity while encouraging parents and children to spend time building projects together.
Exclusive building partner
The collaboration builds on the existing relationship between Lowe’s and MrBeast, which previously included the launch of Lowe’s Creator, a creator-focused platform featuring curated DIY projects and products. Lowe’s also serves as the exclusive building partner for the second season of Beast Games.
The workshops will take place in more than 1,750 Lowe’s stores nationwide, with registration available through the Lowe’s website and mobile app.