Nearly 87% of Dutch Consumers Shop Online, New Study Finds

Online shopping continues to surge in the Netherlands, with nearly 87% of Dutch consumers now making purchases via the internet, according to new research reported by Ecommerce News Europe. The study highlights the Netherlands as one of Europe’s most digitally engaged markets, with e-commerce adoption rates among the highest on the continent.

The findings show that Dutch consumers are increasingly comfortable with digital transactions, citing convenience, wide product selection, and competitive pricing as key drivers. The report also notes a growing trend in mobile commerce, with more shoppers using smartphones and tablets to complete their purchases.

The strong preference for online shopping is influencing both domestic and international retailers to enhance their digital offerings and logistics capabilities to meet Dutch consumer expectations. As e-commerce continues to expand, the Netherlands is expected to remain a leading market for online retail in Europe.

Source:Ecommerce News Europe