Nescafé Dolce Gusto presented new Netflix Edition
Nescafé Dolce Gusto presented a new version of the classic cappuccino taste in a brand new Netflix edition.
Coffee enjoyment and entertainment
The aim was to create a link between the beverage and the comfort it offers during moments of entertainment at home.
The new capsule was developed with a slightly spicy and sweet taste and can already be found in e-commerce and in the brand's main points of sale in Brazil.
"This unprecedented edition allows us to go beyond the drinking experience and create a harmony between our brand and the hour of relaxation and enjoyment - a ritual that provides the entertainment.
By combining the irresistible taste of our cappuccino with the exciting stories/productions of Netflix, we offer consumers a complete experience,“ explains Mariana Console do Santos, Marketing Manager at Dolce Gusto. Source:
www.licensinginternational.org