Netflix Kids Content Performance Report: Paw Patrol claims No.1 spot

A new report on Netflix Kids content for the second half of 2025 shows that Paw Patrol ranked as the most-watched children’s show by hours viewed, boosted by its launch on Netflix US. The report, published by media consultant Emily Horgan, highlights increasing competition on the platform, particularly in the preschool category.

A short overview

While Paw Patrol led in H2, Gabby’s Dollhouse remained the top performer across the full year. Ms. Rachel also saw rapid growth, reaching fourth place within its first year, whereas Sesame Street’s Netflix debut performed more modestly.

The report also points to the growing influence of creator-led content, with figures like Ms. Rachel and Mark Rober successfully transitioning from YouTube to Netflix. At the same time, KPop Demon Hunters continued to gain traction beyond its initial release, performing strongly across multiple platforms.

Shifting platform strategies

Industry changes, including major mergers and acquisitions, are expected to affect how popular children’s franchises are distributed in the future. Established brands like SpongeBob SquarePants remain highly valuable, continuing to attract large audiences even amid shifting platform strategies.

Overall, the findings show that competition in kids’ streaming is intensifying. Longstanding franchises still dominate, making it difficult for new content to break through, although strong launches and strategic backing can still lead to success.

Source: https://licensing.biz/paw-patrol-claims-no-1-spot-on-netflix-kids-according-to-new-report/