Netflix named „UK’s coolest kids brand“

According to a study by Beano Brain, Netflix is number one among the 100 coolest brands for children and teenagers. The agency specializing in children and families, published a study among 60,000 children and teenagers between the age of seven to fourteen across the UK. 

The „Top 5"

The streaming service thus surpasses its competitor YouTube, which previously occupied the top position and has now dropped to second place. Joining them in the top five are McDonalds, Nike, and newcomer Oreo.

Pete Maginn, Managing Director of Commercial Insight at Beano Brain, about the rankings: "By talking directly with the kids and not going through the parental filter, Beano Brain's 100 Coolest Brands is a genuine snapshot of what kids love and, perhaps more importantly, why they love them. This is a unique opportunity to see what kids truly love and how brands integrate into their daily lives, and will help inform smart business decisions.“ 

According to Helenor Gilmour, Director of Insight at Beano Brain, Generation Alpha is a "highly creative generation" of critical consumers with expectations and standards that are often higher than those of adults.

Source: www.news.sky.com