Netflix’s KPop Demon Hunters arrives in Toca Boca World
Toca Boca, Spin Master’s digital studio, is bringing Netflix’s KPop Demon Hunters to its Toca Boca World app on October 27, giving its nearly 60 million players access to exclusive in-game fashion and music inspired by HUNTR/X, the Saja Boys and other characters from the film.
Create and personalize characters
The new content combines the film’s everyday fashion with the energy of the K-pop stage. Players can mix and match styles to create characters and personalize their own stories.
The collaboration
Music will be a central feature of the collaboration. A new in-game music player will include four songs from the film: “How It’s Done,” “Golden,” “Soda Pop” and “Your Idol.” For a limited time, players can use the tracks as soundtracks for their stories.
Marc De Vellis, Spin Master’s president of Digital Games, said the collaboration builds on the Toca Boca community’s existing interest in the film and provides players with exclusive content and more opportunities for creativity and self-expression.
The partnership builds on Toca Boca World’s previous collaborations with adidas, Conan Gray, KATSEYE and Wicked: For Good, as well as in-game music from artists including Olivia Rodrigo, SIENNA SPIRO and TWICE.
Separately, Toca Boca Jr Kitchen has teamed up with Netflix to introduce a KPop Demon Hunters-themed update on Netflix Playground. The update transforms the game into a mukbang-inspired culinary experience while retaining its core mechanics. The game is available to download on iOS and Android and is included at no additional cost with a Netflix subscription.