Neurodivergent voices shape a more inclusive future for toys
At Toy Fair 2026, greater attention was being given to neurodivergent perspectives, influencing how the toy industry approaches design and play. Voices from individuals with autism, ADHD, and other neurodivergent experiences are increasingly seen as essential in creating more inclusive and engaging products.
Overlooking different sensory needs
Experts highlight that toys have traditionally been designed with a narrow view of play, often overlooking different sensory needs and communication styles. By considering a wider range of experiences, companies can develop toys that appeal to more children, not just a specific group. Rather than treating neurodivergent children as a niche audience, experts and advocates argue that their insights can improve play experiences for all.
Provide comfort and support emotional expression
Play is also recognized as a deeply personal experience. For many neurodivergent individuals, toys can provide comfort, support emotional expression, and help form meaningful memories. These insights are encouraging companies to rethink how toys can better support diverse ways of interacting with the world.
Shift towards co-creation
Industry conversations at the event suggest a shift toward co-creation, working directly with neurodivergent people to design toys, rather than making assumptions about their needs. This approach is seen as key to building more accessible and engaging play experiences.