New consumer products for "The Sims“ fans

For 23 years, "The Sims" has inspired a diverse and enthusiastic fan base. To this day, the game has been downloaded over 500 million times. 

The last part, The Sims 4, has already been downloaded 70 million times alone. Now, Brandgenuity has been tasked with a global licensing program for the franchise. 

Brandgenuity will work with the "Sims" franchise to expand the brand's reach across multiple lifestyle categories including 

apparel, accessories, collaborations, collectibles, gaming and publishing to engage fans from different generations. 

The company's efforts will expand the brand's online and offline presence and bring the "The Sims" universe to life in several new ways.

Source: www.licenseglobal.com