New LEGO Bluey sets revealed

The LEGO Group and BBC Studios unveiled the hotly anticipated new Bluey playsets from their Bluey collaboration. The sets welcome Bluey and her beloved family into the world of LEGO play for the very first time with six new LEGO Bluey products for ages 2-5 - all launching from 1st of June 2025.

Most-watched series

The hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S., available on Disney+. Bluey is also a top performing kids show in several other countries, including Australia and the UK.

Connecting families

The partnership and products aim to connect families and LEGO fans with the playful and relatable world of Bluey. The new LEGO Bluey theme includes a variety of build and play sets across LEGO DUPLO and LEGO 4+ to inspire imagination and offer diverse play experiences, while supporting the development of EQ and IQ (emotional and cognitive quotients) skills in young children.

Joy and creativity

All LEGO Bluey sets promise to bring joy and creativity to families from all around the globe, continuing the tradition of Learning through Play. The LEGO Bluey sets will be available for purchase via select global retailers and LEGO Branded channels from June 1st, 2025. 

Find and overview of the new sets in the source description.

Source: https://www.lego.com/en-us/aboutus/newsroom?locale=en-us