News for Hello Kitty and Friends: Multi-year North America master toy licensing agreement between Jazwares and Sanrio

The leading toy company Jazwares, announces a multi-year licensing agreement with Sanrio for North America. The agreement covers the development of a toy line inspired by Hello Kitty and Friends. Hello Kitty, has been a constant in pop culture for almost 50 years now, is the most famous cat in the world and is loved by fans from different generations. The Hello Kitty and Friends toy line from Jazwares will include a range of plush, plastic and seasonal items for children and collectors. Fans can look forward to favorite characters like My Melody, Cinnamoroll and Keroppi. In the process, the brand's core values of friendship, kindness and inclusivity, Sanrio's signature kawaii style and playful, colorful nature will be embraced across a wide range of toy products in various categories. The agreement also includes Netflix sensations Aggretsuko and Gudetama, as well as hundreds of popular Sanrio characters.

Jazwares, scheduled to launch in 2024, has secured licensing rights to design, manufacture and market a robust cross-category toy line for the brand. The products will be available throughout North and South America, with select categories also launching in Asia and Europe.

Quelle: anbmedia.com