Nike and Skims introduce new brand for women: NikeSkims

Designed to sculpt. Engineered to perform.

That’s the beauty of NikeSKIMS: a new brand from two of the most iconic names in sport and style, who are teaming up to disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes* — championing their confidence, strength, femininity and competitiveness like never before.

Advanced innovation

The new brand merges NIKE, Inc.’s world-class approach to advanced innovation, sport science and athlete insights with SKIMS’ signature style and inclusive solutions for every body — introducing an entirely new look of training and fitness. With a shared, long-term vision that celebrates every dimension of athleticism, from the elite to the everyday, NikeSKIMS will create covetable products meticulously crafted to fit the body’s every curve, enhancing its natural form.

“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” says Heidi O’Neill, President of Consumer, Product and Brand, NIKE, Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”

Bringing something new and unexpected to the industry

The origin of NikeSKIMS is rooted in a desire to bring something new and unexpected to an industry that is craving something different, and to invite a new generation of women into fitness with disruptive product designed to meet their needs in both performance and style. While exploring options within the NIKE, Inc. portfolio — spanning Nike, Jordan Brand and Converse, along with the ACG and Nike SB brands — SKIMS proposed a shared product line rooted in the brands’ commitment to innovation, inclusivity and breaking boundaries.

Making way for NikeSkims

NIKE, Inc. saw an opportunity for something even bigger, making way for NikeSKIMS. More than a partnership, the new brand will set a new standard in the global fitness and activewear industry with an extensive line of training apparel, footwear and accessories. The products’ design will be both functional and flattering, meeting the unique needs and preferences of women athletes around the world and revolutionizing the way they experience sport and style.

Source: https://about.nike.com/en/newsroom/releases/nikeskims-official-announcement