Nike and the Lego Group celebrate global multi-year partnership

Nike and the LEGO Group today announced that their global multi-year partnership kicks off this summer with a series of immersive experiences and co-branded products designed to inspire kids everywhere to embrace the joy of active and creative play.

The partnership brings together the “Just Do It” spirit of Nike with the imaginative power of LEGO bricks to invite all kids into sport and play. Over the upcoming months kids can enjoy the opportunity to engage in immersive experiences across different cities around the world, as well as a full collection of products, including LEGO sets and Nike footwear, apparel and accessories.

In addition, three-time WNBA MVP A’ja Wilson will support the partnership by helping to engage kids through a reimagined world of play that will come to life across digital channels. More information on this will be announced in the upcoming weeks.

Winning products for kids 

The first LEGO product goes on sale on July 1, with the LEGO Nike Dunk set. This 1180-piece set, for LEGO fans aged 10 and up, features a Nike Dunk, rotatable brick basketball toy and iconic “Dunk” slogan that sports fans can build, rebuild and display.

The first Nike products will go on sale starting on August 1 beginning with the Nike Air Max Dn x LEGO Collection as well as a line of apparel and accessories, followed on September 1 by the Nike Dunk Low x LEGO Collection and more, all celebrating the lifestyle of sport and play. The design of these products was inspired by the unique LEGO design aesthetic, from the iconic stud to the stylized LEGO Minifigure, combined with the power of sport culture and DNA that Nike brings. Additional Nike footwear and apparel will be unveiled through the fall.

Find more information in the source description.

Source: https://www.lego.com/en-us/aboutus/news/2025/may/nike-and-lego-partnership-2025