Nike continues to expand its presence in the Metaverse

Nike chose the gaming platform Fortnite as the venue for its virtual game Airphoria, bringing the popular Nike Air Max sneaker into the metaverse. The project builds on a long-standing collaboration with Epic Games and combines Nike Air Max's signature design elements with Fotnite's fascinating and ever-changing environment. Airphoria aims to express an intersection between sports experiences, gaming and culture for fans. 

With this move, the sporting goods manufacturer continues to expand its presence in the Metaverse, combining the real-life wearing experience with an ultimate sneaker hunt in the Metaverse. Airphoria promotes the spirit of innovation and self-expression, allowing fans to engage with Air Max sneakers in a new way as they embark on the ultimate sneaker hunt. 

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products," says Ron Faris, VP/GM of Nike Virtual Studios. “As digital and physical worlds become more seamless across the products and experiences we offer, we’re always seeking authentic ways to deepen our connection with fans, expand access points to Nike across our digital ecosystem and inspire a love of sport and play. What’s more, Nike is one of the first brands to use Epic Games’ Unreal Editor for Fortnite to build Airphoria, paving the way for a continued partnership that will further unlock the future of gaming.”

Fortnite players were also able to buy the outfits, showcased by Airphoria characters in the Fortnite Item Shop. Nike also launched a limited Airphoria inspired collection in North Amerika, directly connecting the virutal world of Airphoria with Nike Air Max. 

Source: www.about.nike.com