NIQ Purchasing Power Europe 2025 is now available

Average per capita purchasing power in Europe will increase to €20,291 in 2025. However, the differences between the 42 countries surveyed remain significant: People in Liechtenstein, Switzerland, and Luxembourg have a much higher net income than in the rest of Europe, while purchasing power is lowest in Kosovo, Belarus, and Ukraine. Ireland is one of the big winners of the year, improving by five places in the pan-European comparison. This is shown by the new study “NIQ Purchasing Power Europe 2025,” which is now available.

Total purchasing power of €13.9 trillion

In 2025, Europeans will have a total purchasing power of around €13.9 trillion. This budget is available for food, housing, services, energy costs, private pension provision, insurance, vacations, mobility, and consumer goods. This results in an average purchasing power of €20,291 per capita, which corresponds to a nominal increase of 4.0 percent compared to the revised figure for the previous year. However, how much consumers actually have available for spending and saving varies greatly from country to country and also depends on how consumer prices develop in 2025.

Ireland moves up five places

As in previous years, Liechtenstein will once again be in first place in the purchasing power ranking in 2025, with a clear lead over the rest of the field. Liechtensteiners have a per capita purchasing power of €71,130, which is 3.5 times the European average. Switzerland and Luxembourg follow in second and third place. While the per capita purchasing power of the Swiss is 53,011 euros, 2.6 times higher than that of the average European, the Luxembourgers have a disposable net income of 38,929 euros per capita. This is more than 1.9 times higher than the European average.

Find the full overview in the source description. 

Source: https://nielseniq.com/global/de/news-center/2025/kaufkraft-der-europaeer-steigt-2025-auf-20291-euro/