Oreo & BTS introduce limited edition cookies
The OREO brand has partnered with global music phenomenon BTS to launch the limited-edition OREO & BTS Cookies, marking BTS’s first-ever global collaboration with a snack brand. The new product was developed to celebrate the group’s cultural roots and global fan community.
Limited-edition cookies
The limited-edition cookies feature a flavor inspired by hotteok, a traditional Korean brown sugar-filled pancake, combined with OREO’s first-ever purple-colored wafers. The purple color serves as a tribute to BTS and its dedicated fan base, known as ARMY.
To commemorate the group’s 13th anniversary, the cookies include 13 unique embossed designs created in collaboration with BTS. The collection will be available in more than 80 markets worldwide.
Fans can participate in a global engagement initiative
As part of the campaign, fans will also have the opportunity to participate in a global engagement initiative by submitting digital love letters to BTS. The collaboration aims to celebrate the connection between BTS and its fans while bringing together the iconic OREO brand and one of the world’s most influential music groups.
The launch represents a significant global partnership for both brands, combining OREO’s heritage in the snack category with BTS’s worldwide cultural influence through a product designed to resonate with fans across multiple markets.