Outright Games and UNICEF Announce Long Term Partnership
Outright Games has announced a long-term partnership with
UNICEF in support of the world’s most vulnerable children. The agreement will see the interactive entertainment publisher leverage its access to iconic TV and film children’s brands to raise money for UNICEF’s Resources for Results Fund. The Fund helps to pioneer new ideas to address challenges faced by children worldwide, whilst enabling UNICEF to rapidly support those in need during humanitarian emergencies.
Outright Games has committed to raising a minimum of £200,000 for UNICEF per year, which will be achieved through the sale of digital video game bundles, featuring their most popular video game releases. All profits from the sales of these bundles will go directly to UNICEF. There will also be other fundraising activities taking place involving their global team of employees and ambassadors.
The first video game bundle will be released on April 28 for a limited time only through May 12 and will include children’s entertainment
characters, such as the “Transformers!, „Peppa Pig“ and „PJ Masks“.
Further charity bundles will be launched throughout the year. centering other high-profile activations around key moments throughout the year.