Paladone joins forces with the Lego Group

Paladone is proud to announce a new licensing agreement with the LEGO Group, the world’s most valuable toy company. This partnership will see Paladone bring to market iconic new formats reflecting the immediately recognisable and much-loved LEGO building bricks and LEGO Minifigures.

Fun and practical products

Paladone is committed to designing, distributing and promoting a levelled-up range of fun and practical products inspired by the LEGO Group’s iconic construction toys to international markets, leveraging its extensive global presence and expertise in trend-driven consumer products – bringing fresh, imaginative gifts and merchandise to LEGO fans worldwide.

Award-winning design and incredible brand power

“We’re beyond excited to be building something amazing with the LEGO Group, one of the world’s most loved and iconic brands” said Jim Downey, Chief Executive Officer of Paladone. “This partnership lets us click our award-winning design and global reach together with the LEGO Group’s incredible brand power, and we can’t wait to create fun, innovative products that fans of all ages will love”.

The first joint product lines are already in development and will be on sale next year, combining Paladone’s design innovation with the LEGO Group’s commitment to creative construction play.

Source: https://paladone.com/paladone-joins-forces-with-the-lego-group/