Paramount Global names Medialink as Master Licensee for Greater China

Paramount Global, owner of the Star Trek franchise, has designated Medialink Group as its master licensee for the Greater China region including Chinese Mainland, Hong Kong, Macau and Taiwan. Medialink Group will be responsible for managing the brand licensing of Star Trek consumer products in this area.

Exploring brand licensing opportunities

This cooperation with Paramount will see Medialink Group explore brand licensing opportunities for Star Trek in the Greater China territory. The primary categories that Medialink Group will focus on for growth in the market include toys, apparel, electronics, personal care, and promotion.

“We are delighted to represent Star Trek in Greater China. Like members of Starfleet, Medialink Team are all explorers who are dedicated to putting in maximum effort to explore and discover new opportunities. We will seize all the opportunities and diligently strive for growth,” said Ms Noletta Chiu, Managing Director of Medialink Animation International Limited and Medialink Cultural & Creative (Guangzhou) Limited.

Source: www.medialink.com