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Paramount launches new global publishing imprint

Paramount announced the launch of its own publishing imprint, Paramount Global Publishing, marking a strategic expansion in how fans engage with the company's revered content while also creating new opportunities to develop original IP.

Working with a yet-to-be-named partner

Building on Paramount's legacy as one of the world's leading storytellers, the imprint – operating under the company's Products & Experiences division – will develop complementary publishing content inspired by its iconic portfolio of brands and franchises as well as generate new IP through the creation of original stories.

Paramount will oversee direct development, creation and production of the Paramount Global Publishing books, with sales and distribution into the retail market to be handled by a yet-to-be-named partner. In tandem, Paramount will continue its licensing strategy, partnering with world-renowned publishers and distributors.

Together, these efforts extend Paramount's globally connected ecosystem, creating new entry points for audiences to experience their favorite characters and stories.

Storytelling across categories

Paramount Global Publishing will deliver a broad portfolio of storytelling across print, digital and audio, creating content that spans genres and connects with audiences of all ages from kids and families to adults.

Launching first in the US and Canada, with plans to expand to other markets in the future, the imprint will be led by Amy Jarashow, Head of Global Publishing, reporting to Silverman.

Paramount's distribution partner and initial title announcements will be shared at a later date.

Source: https://www.prnewswire.com/news-releases/paramount-launches-global-publishing-imprint-to-expand-iconic-franchises-and-deepen-original-storytelling-302737246.html