Paramount: Ruth Henriquez new Vice President of Products & Experiences EMEA
Paramount has appointed Ruth Henriquez as Vice President of Products & Experiences for the EMEA region. In her new role, Henriquez will oversee licensing, consumer products and location-based experiences across Europe, the Middle East and Africa.
More than 20 years of experience
Henriquez brings more than 20 years of experience in consumer products, licensing and brand management. Before joining Paramount, she held senior positions at companies including The Walt Disney Company and Hasbro, where she worked on franchise development, retail partnerships and consumer engagement strategies.
Focus on expanding the company’s franchises
At Paramount, she will focus on expanding the company’s franchises and strengthening brand experiences across categories including toys, publishing, fashion, promotions and live entertainment. Her responsibilities will also include supporting growth opportunities for major Paramount brands and intellectual properties throughout the EMEA market.
The appointment reflects Paramount’s continued investment in consumer products and experiential entertainment as the company seeks to expand audience engagement beyond traditional media platforms.