Peanuts builds global momentum with new partnerships
Peanuts is expanding its global consumer products and experiential programme, with new partnerships across EMEA and APAC brokered by WildBrain CPLG.
Recent launches span fashion, accessories, homewares, gifting, beauty, food, and family entertainment, with partners including Tommy Hilfiger, Thomas Sabo, Primark, Anya Hindmarch, Arket, Monoprix, and Lexibook.
The brand is also growing its presence through retail and location-based activations. Recent highlights include Peanuts experiences at Starfield in South Korea, Changi Airport in Singapore, and Pantai Indah Kapuk in Indonesia, alongside activations in China, Taiwan, and Thailand.
In China, a new Snoopy & Friends Family Entertainment Centre at Magic World offers immersive environments and interactive experiences. Meanwhile, the “How Do You Do, Snoopy?” exhibition has launched in South Korea following previous stops across APAC.
The latest activity reflects the continued expansion of Peanuts across consumer products, retail, and experiential entertainment worldwide.