Peanuts Characters Join UNO!
Mattel163, the joint venture between Mattel, Inc. and NetEase, has unveiled a major update for UNO!™ Mobile, bringing the beloved Peanuts™ characters—Charlie Brown, Snoopy, and the entire gang—into the classic card game’s mobile experience. The Peanuts Collaboration introduces two exclusive themed decks, “Snoopy’s World” and “Peanuts Summer,” along with collectible cards, avatar frames, emojis, in-game rewards, and more.
Players can unlock themed cards by earning card packs, with each deck featuring charming Peanuts artwork and fun facts. Completing the first deck unlocks the second, and all exclusive rewards are available only during the event, which runs through August 17. Fans can also collect Peanuts avatar frames, Snoopy emojis, and in-game coins to personalize their UNO! Mobile experience.
Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, commented: “Bringing the signature characters of Peanuts into UNO! Mobile offers fans a fresh, interactive way to experience the beloved card game. We look forward to players diving in and enjoying a collaboration that brings joy to fans of both Peanuts and UNO!”
Scott Shillet, VP of Global Licensing at Peanuts Worldwide, added: “Partnering with Mattel163 to bring Snoopy and the Peanuts gang to UNO! Mobile is a wonderful way to share more happiness—combining fun, friendship, and nostalgia in UNO matches enjoyed worldwide, anytime, anywhere!”
Amy Huang, CEO of Mattel163, said: “We’re thrilled to bring the timeless charm of Snoopy, Charlie Brown, and the entire gang to Peanuts fans and over 400 million UNO! Mobile players around the world! We’ve created two vibrant, special UNO card decks and tons of themed content packed with fun, nostalgia, and personality.”
Additionally, Mattel163’s Phase 10™ Mobile has launched its own Peanuts collaboration, where players can cook up treats for Snoopy and friends through merge gameplay, available until July 10.
The Peanuts collaboration is now live on UNO! Mobile and Phase 10 Mobile, both free to download from the App Store and Google Play.
Source:Mattel