Penguin Ventures appoints WildBrain

Penguin Ventures has appointed WildBrain CPLG, a trusted licensing partner for leading brands worldwide, to represent The World of Peter Rabbit across the U.S. and Canada on behalf of brand owner and Beatrix Potter’s original publisher, Frederick Warne & Co. Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences.

Expanding across multiple categories

The licensing program will expand the presence of this classic children’s literary property across multiple categories including apparel, toy, home, gifting, décor and more, ahead of two milestone celebrations: Beatrix Potter’s 160th Anniversary in 2026 and Peter Rabbit’s 125th anniversary in 2027. 

Source: www.wildbrain.com