PGS Entertainment expanding LooLoo Kids within the LATAM region

PGS Entertainment, has announced a significant expansion of LooLoo Kids, the second largest children's animation brand on YouTube, into the Latin American market. 

Known for its innovative stories, unique characters and educational content, LooLoo Kids has over 100 million subscribers and 60 billion views on YouTube. 

One of their videos even ranks as the 3rd most viewed video of all time with 6.6 billion views.

New contracts and products for the Latin market 

To represent LooLoo Kids in Brazil, a key market within the LATAM region, the company has partnered with Vertical Licensing. 

Novabrink will launch an exclusive toy line that will include popular characters such as Johny and Zigaloo. 

Clio Style also plans to introduce a collection of backpacks with the theme "LooLoo Kids" in August, timed to coincide with the region's back-to-school season. 

In addition, Festcolor is developing a line of party items that are expected to launch in the Latin American market in October. To further increase the brand's regional presence, TV Azteca will air the show in Mexico. 

As part of this initiative to increase the brand's reach and make its educational content more accessible, Panaderia has been appointed licensing and merchandising agent for "LooLoo Kids" in the region.

"Through these strategic partnerships, we’re proud to broaden Looloo Kids’ influence in Latin America. Collaborating with premier media and licensing entities, 

Looloo Kids’ world is expanding from digital screens to real-world products.”, said Philippe Soutter, Co-founder of PGS Entertainment.

Source: www.pgsentertainment.com