Pinkfong Names Medialink as Licensing Agent for ‘Bebefinn’ in Indonesia, Philippines
The Pinkfong Company, the entertainment company behind “Baby Shark,” has announced it has appointed Medialink as its licensing agent for the company’s latest animated series, “Bebefinn,” in Indonesia and the Philippines. This marks “Bebefinn’s” first foray into the world of global licensing, targeting its engaged fan base in Southeast Asia.
“Bebefinn” is the latest addition to Pinkfong’s licensing programs managed by Medialink, following the company’s Pinkfong and “Baby Shark” franchises. Through the partnership, Medialink will manage the brand licensing of “Bebefinn” consumer products and interactive experiences, build relationships with local partners and create opportunities for marketing activations of the IP in the respective markets. This latest announcement comes on the heels of “Bebefinn’s” growth on global streaming services over the past year.
Since its debut in April 2022, “Bebefinn” has quickly gained popularity, reaching 10 million subscribers, three billion views and 210 million watch hours on YouTube in 14 months and making the Top 10 Kids on Netlfix today in 12 countries. “Bebefinn” is also available on Amazon Prime Video, FPT Play and Vidio.com in Indonesia and the Philippines.