Playmobil announced a new global licensing partnership with WWE
Playmobil announced a new global licensing partnership with WWE, marking another milestone in the strategic development of the brand.
WWE Superstars
Starting in July 2026, Playmobil figures of WWE superstars such as Roman Reigns, Cody Rhodes, Rhea Ripley, and Hall of Famer Hulk Hogan will be available, bringing the excitement, drama, and stories of WWE directly into the hands of children, families, and collectors worldwide.
New brand positioning
At the Spielwarenmesse Nürnberg 2025, Playmobil presented its new brand positioning with a clear focus on reaching new target groups and entering into significant collaborations with globally relevant entertainment franchises.
The collaboration with WWE is now the next step in this strategy and opens up the Playmobil universe to one of the most passionate and diverse fan communities worldwide.
Creativity and imagination
“Playmobil stands for creativity and imagination. By collaborating with WWE, we are bringing together two worlds that inspire millions of people: the imaginative storytelling of our brand and the impressive characters of WWE. This partnership is another step on our journey to firmly establish Playmobil in pop culture,” emphasizes Bahri Kurter, CEO of Playmobil.