Playmobil expands beyond toy aisle with collectible greeting card range

Playmobil is launching a new card-plus-gift collection that combines occasion-led greeting cards with collectible Playmobil figures, transforming traditional cards into keepsake gifts.

Launch in early July

Available from 5 July 2026, the range features celebratory card designs paired with iconic Playmobil figures across four key gifting occasions: Birthday, Good Luck, Love and New Baby. Each figure is designed to be kept beyond the occasion, creating a lasting reminder of the celebration while adding value to the gifting experience.

Priced at £5.99, the collection has been developed for adult shoppers, gift-givers and collectors seeking a more meaningful alternative to traditional greeting cards. The launch marks Playmobil’s move into the wider gifting category, creating new opportunities for retailers across card, gifting, lifestyle and seasonal retail environments.

New entry point into lower-price gifting

For toy retailers, the range offers a new entry point into lower-price gifting and seasonal add-on purchases, extending Playmobil beyond traditional toy purchases and into everyday celebrations.

Jamie Dickinson, Head of Marketing at Playmobil, said: “Greeting cards are already part of so many of life’s celebrations, and we saw a clear opportunity to bring Playmobil’s play value and collectability into those moments. By combining a greeting card with an iconic Playmobil figure, we’ve created a distinctive product that sits between card and gift, offering shoppers a personal and more affordable way to mark life’s big milestones and everyday occasions.”

Source: https://toyworldmag.co.uk/playmobil-expands-beyond-the-toy-aisle-with-collectible-greeting-cards/