Pokémon and Natural History Museum reveal Pokécology’ theme for pop-up
The Pokémon Company International and the Natural History Museum, London have unveiled new details about the highly anticipated pop-up shop first announced in September 2025, including a commemorative oversize Pokémon TCG Promo Card featuring Pikachu at the Museum, available as a gift with purchase, and a first look at the range of brand-new products.
Celebrating the theme of ‘Pokécology
The pop-up celebrates the theme of ‘Pokécology’, and reflects the brands’ shared fascination for and focus on the natural world and its creatures, from their evolution to their environment.
Running from Monday 26 January to Sunday 19 April in the Museum’s Cranbourne Boutique shop, the free ticketed pop-up was extended to give more fans the chance to attend. Time slots are all fully booked and walk-ins will not be possible.
For Trainers who have secured their spot, purchase limits will apply to ensure fair access for fans throughout the pop-up’s run.
Inspired by the Japanese publication ‘Pokécology: An Illustrated Guide to Pokémon Ecology
The theme of the special pop-up space is inspired by the acclaimed Japanese publication ‘Pokécology:An Illustrated Guide to Pokémon Ecology’, which explores how Pokémon live, interact with their environments, and adapt to habitats from deep forests to shadowy caves. As well as themed merchandise, the space touches on this concept through an artwork display.
Exclusive items
The pop-up collection features exclusive items created in collaboration with the Natural History Museum, inspired by elements such as the building’s iconic Hintze Hall and its beautiful botanical ceiling panels, reimagined with Grass-type Pokémon like Ivysaur and Victreebel.
Fans will also find artwork inspired by the classic naturalist books and scientific illustrations that fill the Museum’s archives, showcasing Pokémon from Water-type to Bug-type as well as designs celebrating Eevee’s evolutions. Products range from stationery, clothing, pins, bags, posters, gold-plated decorations and special Pikachu plush.