Pokémon celebrates 30th anniversary in Milan
Pokémon is celebrating its 30th anniversary with a special retail activation at Rinascente Milano, bringing an immersive brand experience to the heart of the city until November 9.
Inspired by the contrast between day and night, the activation forms part of the second chapter of the brand’s anniversary campaign. From October 27 to November 2, Pokémon-themed displays have transformed the department store’s windows overlooking Piazza Duomo, showcasing anniversary campaign visuals, key brand elements and selected collaborations launched throughout the year.
Inside the store, a dedicated space in the Airsnake area on the basement floor offers a range of Pokémon products, including plush toys, video games, Pokémon Trading Card Game products, apparel and accessories.
Visitors can also take part in interactive activities, with a dedicated Pokémon Trading Card Game play area and two Nintendo Switch 2 gaming stations.
The takeover marks a milestone in Pokémon’s anniversary celebrations, combining retail and entertainment to engage existing fans and introduce the brand to new audiences through a premium retail partnership.