Pop Mart reports strong first-half growth
Pop Mart reported continued business growth in the first half of 2026, driven by strong IP performance, product diversification and growing consumer engagement. Revenue reached RMB 17.17 billion, up 23.8% year on year, while adjusted net profit rose to RMB 5.16 billion. The adjusted net profit margin was 30%, with a gross margin of 69.7%.
The company also plans to buy back between RMB 2 billion and RMB 5 billion of its own shares over the next six months.
Six of POP MART’s IPs generated more than RMB 1 billion in revenue. THE MONSTERS, home to LABUBU, led with RMB 4.45 billion, followed by TWINKLE TWINKLE at RMB 2.65 billion, CRYBABY at RMB 1.63 billion, DIMOO at RMB 1.62 billion, SKULLPANDA at RMB 1.55 billion and HIRONO at RMB 1.01 billion. TWINKLE TWINKLE was the fastest-growing IP, with revenue up 580.6% year on year.
Plush products were another major growth driver, generating RMB 9.82 billion in revenue, an increase of 60%. By the end of June, POP MART operated 676 stores and 2,827 Robo Shops worldwide.
Greater China remained the company’s largest market, generating RMB 12.2 billion in revenue, up 47.3%. International markets also expanded, with growth across Asia-Pacific, the Americas, Europe and other regions.