Premiere: Bluey toys launching in South Korea
BBC Studios has announced the launch of the first official globally licensed toy series for the animated series Bluey in South Korea. This will be done in collaboration with the official distributor for South Korea, Sonokong.
Following the launch of the six Bluey toys, BBC Studios plans to further expand Bluey's presence in South Korea with a range of gaming and educational content including Bluey pre-school books and Bluey: The Videogame.
“We have seen success in Asia with Bluey already launched in Singapore and we see endless possibilities for introducing not only Bluey, but also a wide range of content from BBC Studios to more markets across the region.”