Primark dedicades summer to Barbie 

Starting in July, fans of all ages will be able to shop Primark's new Barbie The Movie fashion and lifestyle collection, just in time for the release of the highly anticipated film from Warner Bros. The collection includes women's and men's clothing, accessories, home décor items, beauty products, swimwear and more. The product range is broad enough to accompany consumers in any everyday situation and will feature prints and patterns in the iconic Barbie style.  

Sara Jackson, Director of Licensing at Primark, comments, "We are delighted to be able to offer our customers licensed fashion and accessories across women's, men's, children's and lifestyle - including the iconic Venice Beach sportswear that became an internet sensation - so that everyone can live out their inner Barbie and inner Ken this summer. This collection is our first collaboration with Mattel, with whom we strategically collaborated on the design and creation of the fantastic collection tied to the upcoming Warner Bros. film. Barbie is sure to be the style moment of the summer, and we have no doubt that our collection will be a success."

The collection will be available in Primark stores across the UK from early July. 

Source: www.licensingsource.net