Primark: first Disney Shop-in-Shop in Europe
Primark is opening its new shop-in-shop in the Val d'Europe shopping center, just ten minutes from Disneyland Paris.
This is Primark's largest Disney retail experience in Europe and another milestone in the retailer's long-standing collaboration with Disney, which began in 2011.
Collections for all ages
It includes collections for all ages, inspired by some of Disney's most iconic characters, including Mickey and his friends, Stitch, Bambi, and Winnie the Pooh.
It follows on from the success of Primark's store in Orlando, Florida, which opened last year and has an entire floor dedicated to Disney favorites.