Puma and Pokémon venture “into another world” with Pokémon collaboration
PUMA teams up with Pokémon, to celebrate 30 years of the global entertainment franchise. Venturing “Into Another World,” the campaign’s visuals connect the Pokémon world with PUMA’s legacy of sportswear, mirroring the contrast between the Sun Pokémon Espeon and the Moonlight Pokémon Umbreon.
Sport-driven details
Relaxed everyday silhouettes like the T-shirt, hoodie, and shorts feature clean graphic treatments and minimalist motifs created exclusively for the collection. Sport-driven details run throughout, including a matching PUMATECH-X tracksuit set and oversized jerseys finished with uniform- inspired numbers that reference Espeon and Umbreon.
Footwear
On the footwear side, PUMA reworks the Mostro and Fade Nitro with special daytime and nighttime colorways, custom hangtags, and subtle but expressive Pokémon detailing. Accessories like the cap and sacoche round out the offering, extending the theme through functional pieces designed for Pokémon Trainers of all ages.
Special launch
The collaboration is also accompanied by a special launch from PUMA Hoops. PUMA and Pokémon will be unveiling an electrified take on the PUMA All-Pro NITRO 2, a pinnacle performance model for the court, featuring a bold Pikachu-inspired yellow colorway, lightning- bolt details, and custom details throughout.