Puma releases new collaboration with The Smurfs

Puma is feeling blue- and this is a good thing. Created in collaboration with The Smurfs, the new collection is a fun expression of The Smurf’s adventurous spirit with Puma’s essential streetwear silhouettes. Recycled materials are incorporated throughout, alongside bold graphics and fun all-over prints. 

Apparel and Sneakers for Smurf fans

Including both apparel and footwear in kids' and adults' sizes, the collection features a range of sneakers, each inspired by a different Smurf character. The core of the collection is a range of specially created graphics featuring The Smurfs frolicking and playing around the Puma wordmark. 

The Smurfs comprises sets of matching essentials including Hoodies and Sweatpants, plus accessories like a Beanie and special Backpack, all sprinkled with a bit of Smurf magic. Footwear highlights include the Puma Slipstream which evokes the malevolent Purple Smurf, featuring details like debossing on the toe and a special fabric tag with the familiar exclamation “Gnap!” The Mayze commemorates the loveable Smurfette by way of a yellow and blue colorway, with floral graphics on the upper and a special Smurfette badge on the tongue. New and limited-edition versions of the Suede and RS-X are also included in the collection. 

Puma x The Smurfs is smurfing soon, starting August 17, 2023, from Puma.com, Puma flagship stores, and selected accounts worldwide.

Source: Press Release Puma