Purpose Toys announces expansion of its Naturalistas Fashion Doll line                        

In celebration of Black Business Month, Purpose Toys announces the international expansion of its popular Naturalistas natural hair fashion doll line with Walmart Canada.

The largest and most widely distributed black-owned toy company completes its first retail partnership as part of its ambitious international distribution plan with Walmart Canada. 

Education children playfully

Purpose Toys successfully launched the first all-black natural hair fashion doll line "Naturalistas" in 2022, which is sold in major retailers. 

The company is also known for, educating children about the handling and care of natural hair and the specifics of African hair cultures. 

Children should recognize themselves and their hair through the dolls and playfully learn to celebrate versatility. 

"Products that fail to authentically reflect the "Crowns" (i.e., hair) of the children to whom they are marketed, inadvertently send the message hair that looks like theirs isn't equally valued. 

We want to change this," said DeeDee Wright-Ward, Naturalistas founder. “We are deeply grateful for the support of our friends at Walmart Canada and Walmart U.S. 

And we are honoured for the opportunity to celebrate the children of Canada through play. Cheers to our amazing international sales team who continue to uplift and position 

Purpose Toys and Naturalistas as we carry out our mission to bring substantive representation to toy aisles around the world (...).", said Wright-Ward.

Source: www.blackdollarmag.com