Purpose Toys expands Naturalistas Doll Line

Purpose Toys announces the expansion of their Naturalistas line to include their newest brand, "Fade Collection."

The Fade Collection consists of the debut character Greg, the first of many characters to come.

All about Greg

He has a short, neat haircut and a traditional hairstyle. The Fade Collection features authentic black male hairstyles and, with Greg as the character, also a story to inspire.Greg also has a background that promotes education, entrepreneurship and an overarching connection to the community.

Celebrating cultural pride

As many children's first experiences with entrepreneurship come in the form of barbershops and beauty salons in the black community, Naturalistas and Fade Collection continue to playfully celebrate cultural pride and culturally relevant excellence.

Offering authentically black male characters

“Through Fade Collection, we not only bring authenticity to toy shelves like never before, we also celebrate the comradery, the culture, and the brotherhood that comes with the Black Barber experience. No more box braids for guys, sharpie-beards, plastic “surfer-hair” or complete lack of cultural representation over here! Fade Collection is here to offer authentically styled black male characters kids can relate to and be proud of (…)”, so DeeDee WrightWard, creator of Naturalistas, Fade Collection and CEO of Purpose Toys.

Fade Collection will be available at Target in October 2023.

Source: www.anbmedia.com