Qatar Airways and Swizz Beatz launch ‘The Qatar Airways Creative 100’
In a global first, Qatar Airways has announced a ground-breaking cultural partnership with Grammy Award-winning artist, entrepreneur, and international creative force, Swizz Beatz. The collaboration was unveiled at an event at Art Basel Paris 2025, where Qatar Airways, the World’s Best Airline as voted by Skytrax in 2025, also serves as a Premium Partner across all five of Art Basel’s world leading fairs.
Launching Creative 100
To mark the start of the partnership, ‘The Dean Collection’, founded by Swizz Beatz and Alicia Keys, has united with Qatar Airways for the inaugural Qatar Airways Creative 100 – an annual platform celebrating the most influential creatives whose work is shaping the future of global culture. From art and design to music, technology, sport and beyond, the list will bring together the true tastemakers of the current time. The initiative will be inaugurated by a flagship event during Art Basel Qatar in February 2026.
Spotlight 100 visionaries
The yearly “Creative 100” will spotlight 100 visionaries whose work transcends borders. The first creatives announced include Black Coffee – the Grammy Award-winning South African DJ and producer; Miles Chamley-Watson – the Olympic fencing champion and style innovator; Kristian Teär – CEO of Danish high-end electronics company Bang & Olufsen; Yoon Ahn – an American fashion designer who co-founded AMBUSH and is the current Jewellery Director for Dior Homme; and Flavio Manzoni – Ferrari’s Chief Design Officer. From the world of arts, the inductees include Kennedy Yanko – a sculptor who meshes creations with salvaged metal paint skin, and Patrick Eugene – a visual artist whose works explore identity, culture, and the human experience.