Rainbow announced “Winx Club: Magix“ Roblox Game
Rainbow SpA, the studio behind the global classic Winx Club franchise, announced an exciting new game to be launched on Robloxin September. This will bring the beloved world of the Winx fairies to more than 380 million monthly active users on the Roblox platform, and many more to come.
This first of its kind expansion of the Winx Club universe is being developed in collaboration with Mapshot, the award-winning studio building the experience, and with support from Spaceport.xyz, Rainbow's partner managing Roblox strategy. In this immersive adventure, players will step directly into the Winx Club universe, creating their own fairy persona with fully customizable avatars, shimmering wings, and enchanted accessories.
Exploration and collaboration
Gameplay is designed to reward exploration and collaboration. An invitation to team up with friends to tackle dungeons, teeming with magical creatures, uncovering hidden realms brimming with lore, and collecting rare artifacts that unlock new abilities to transform your fairy's powers over time. The game evolves as players progress, with seasonal events and limited-time challenges that keep the world alive and ever-changing.